As you are probably aware, links coming in to your site are quite important to your search engine optimization plan, and to organic traffic (readers finding your site through other web pages). Although you have little control over the way other sites link to yours, you can make the links on your own pages more efficient, simpler for readers to understand, and easier to use:
A Plea To Make Your Links More User Friendly
Have you noticed that it’s harder to find critical contact information these days? If you have a question about an online order, finding a phone number so that you can speak to an actual person is a nightmare at times. Some sites are automatically setting ridiculous default options for you (yay spammy and for-sale email lists!) and opting you in for more headaches.
My latest flipout occurred when my children’s school lunch prepay system wanted $10 to show me my balance, information that is obviously there and easy to display. It’s become very fashionable to totally inconvenience consumers. [Read more...]