According to Lyndi Thompson, a Social Media and Online Marketing Specialist, here are a few things businesses have learned about social media in 2010:
It isn’t free: Social media costs time – a lot of time. If you have someone that is customer focused, understands how to write headlines and reaches out to the right audiences, then you are starting out solid.
Be Creative: Social media isn’t sell media. Be social. Have fun engaging your community, from congratulating them on opening their new business, to commenting on their blog and attending networking events with them.