The psychology in making a purchase is both simple and complex. It’s simple, because each element of the psychology is easy to understand. However, actually using it in real life and business can be pretty complex.
The most important elements behind the buying psychology?
Emotions and logic.
Buy on Emotions, Justify It with Logic
Does anyone buy a Mercedes because it logically makes sense? No – they buy a Mercedes because of the way they believe they’ll feel when they are driving the car. [Read more...]